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Pay Per Click Advertising Training

Pay Per Click Advertising

Learn to Run Effective Campaigns through PPC Advertising

Pay Per Click Advertising30,260+ Enrolled
Google
4.8/5
Facebook
4.7/5
SwitchUp
4.9/5
Want to Train Your Team?
Pay Per Click Advertising
  • 450,000+
    Professionals Trained
  • 250+
    Workshops Every Month
  • 100+
    Countries and Counting

Highlights of Pay Per Click Advertising Training

Maximize ROI with PPC Advertising

8 Hours of Live, Instructor-led Sessions

Coaching by Experienced PPC Experts

Balanced Mix of Classroom and Practical Sessions

Hands-on Learning with Group Exercises

Downloadable Comprehensive Courseware

Master Concepts through Case Studies and Activities

Pay-per-click is a form of online advertising where advertisers can attract customers to their websites and promote their business. Successful PPC campaigns can give instant and measurable results, promoting the brand to a global audience and attracting customers at the right time. Promoters of small businesses have a lot to gain from PPC.

Besides helping generate profits, it also puts the business on par with leading brands. But the key to harnessing these benefits is by designing ads that will generate maximum clicks for a website. We bring you a niche course that exposes you to all the tools and technologies and the tricks of the trade that will result in maximum ROI.

You will learn to leverage search engine and bid management tools to attract the right sort of customers. You will learn the right way to use Google AdWords, keyword categorization, campaign structuring, ad copy creation, display advertising, and other tips and tricks to become an ace PPC marketer. On successful completion of the course, you will receive a Course Completion Certificate from upGrad KnowledgeHut.

WHY upGrad KNOWLEDGEHUT for PPC Advertising Course

Get the KnowledgeHut Advantage

Learn from Industry Experts

Interact with certified instructors who are also industry experts. Listen, learn, explore, and apply!

Updated Curriculum

Acquire the skills and understand all concepts easily with the latest PPC advertising practices.

Hands-On Training

Learn with the help of theory-backed practical case studies, hands-on exercises, and practice.

Continual Learning Support

Monthly webinars, e-books, tutorials, interview questions and more to strengthen your learning.

Learn Advanced Concepts

Learn basic concepts of PPC and build on it through step-by-step guidance.

Comprehensive Career Support

Get career support to overcome challenges and boost your PPC career in an enterprise.

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Pay Per Click Advertising Training Reviews

Our Learners Love Us

Superb smooth process

I would say I must come back to KnowledgeHut for next certification training. The process is superb and super smooth. I recommend anybody wants to get on a certification training must come here and enroll themselves

Rupjyoti Neog
Rupjyoti Neog
Designer
Read on
Google

Great experience

It was a great experience attending the oine program. Co-ordination for sessions and trainers knowledge were excellent

Sumeet Gavade
Sumeet Gavade
Business Owner
Read on
Google

Insightful learning experience

Upgrad's course was incredibly insightful and well-structured. The instructors were knowledgeable and engaging, making the learning experience enjoyable. The content was relevant and practical, providing valuable skills for my career advancement. Overall, I highly recommend Upgrad's courses to anyone looking to upskill or enhance their expertise.

Suraj Bobade
Suraj Bobade
Website Owner
Read on
Google

Exceptional expertise

The team demonstrated exceptional expertise in the certification field, guiding me through the process with professionalism and clarity. They were always available to address any questions or concerns I had, providing timely and helpful support every step of the way. Thanks to their assistance, I was able to meet all deadlines and successfully achieve my certification.

Akshay Chhabra
Akshay Chhabra
Marketing Professional
Read on
Google

Nice and informative

Nice and Informative , especially trainer was knowledgeable and explanation of concepts along with examples and real time scenarios was awesome, this is apt for the best trainings and coach.

Vinay Kumar
Vinay Kumar
Business Owner
Read on
Google
Google
4.8/5
6,094 Reviews
Facebook
4.7/5
991 Reviews
SwitchUp
4.9/5
228 Reviews

Pay Per Click Advertising Certification Curriculum

Curriculum

1. Pay Per Click Advertising Part 1

Topics:

  • Significance of Keywords & Match Types
  • Creating Effective Ad Copy & Ad Extensions
  • Campaign Strategizing
  • Learning Conversion Tracking, Bidding, and Reporting
  • Utilizing the Display Network

2. Pay Per Click Advertising Part 2

Topics:

  • Managing an Account
  • Understanding Quality Score
  • Creating Your Account Strategy & Launching & Monitoring Accounts
  • Testing & Advanced Landing Page Strategy
  • Knowing varied Tools & Other Networks

What You Will Learn in Pay Per Click Advertising Training

Learning Objectives
Search Marketing

Improve search marketing programs with new tools and techniques for better search marketing.

Nurturing Brand

Use Pay Per Click advertising to improve brand affinity and enhance brand recall.

Encourage Purchase

Explore and understand the various determining factors that improve purchase intent.

Measure Performance

Gain the capability and essential skills to track and monitor PPC advertising performance.

PPC Strategy

Get equipped to be able to plan, conceptualize and implement a PPC advertising strategy.

Best Practices

Learn the best practices that are being used in marketing through Pay Per Click advertising.

PREREQUISITES FOR Pay Per Click Advertising TRAINING

Prerequisites and Eligibility

Participants in this course are recommended to have:

  • A fair understanding of popular search engines
  • Practical knowledge of the MS Office suite
  • Knowledge of Online Marketing and Internet Marketing concepts
Prerequisites

Who Should Attend the Pay Per Click Advertising Training

Who This Course Is For
  • Internet Marketing Professionals
  • Designers
  • Website Owners
  • Entrepreneurs
  • Business Owners
  • Marketing and Business Students

Pay Per Click Advertising Training FAQs

Frequently Asked Questions
Course Overview

1. What can I expect to accomplish after completing the Pay Per Click advertising course?

The PPC advertising course will familiarize you with concepts related to marketing like:

  • Improving search marketing programs
  • New tools and techniques for better search marketing solutions
  • Improving brand affinity and enhance brand recall
  • Determining factors that improve purchase intent

2. How does the Pay Per Click advertising course help me?

Whether your aim is to work for a top-notch advertising firm or freelance for several companies, a course in PPC is necessary to understand the ropes of this trade and develop effective campaigns that will help attract customers and improve business.

Our workshop, which is a perfect blend of theory and practical exercises, will make you an expert on the latest PPC tools and strategies and on how to maximize click-through rate and conversion.

3. What are the prerequisites for the Pay Per Click advertising course?

Participants should have a fair understanding of popular search engines and practical knowledge of the MS Office suite. In addition, they are advised to have knowledge of Online Marketing and Internet Marketing concepts.

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